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Louis Vuitton, who recently announced Will Smith’s son, Jaden Smith, as the new face of the women’s ad campaign is following this trend as well. This concept’s really about breaking down those boundaries… As someone that wants to buy the clothes in this space, you’re going to have to work hard to understand it.” You still go up to the children department and everything is still segregated by pink and blue, boys and girls. “For a department store, that’s very revolutionary. “Selfridges’ ambition was to create a space where men and women could essentially come and shop together irrespective of gender, and that you would choose clothes as an individual rather than based on your gender,” Faye Toogood, who designed the retail space, says.
Exploring and examining shifting gender boundaries through ground-breaking fashion, music and design collaborations.’ It explains itself as ‘a celebration of fashion without definition. And because it’s Zara we’re talking about (and specifically, its casual, more affordable TRF range), nothing tops $50.”Īnd there’s Selfridges latest initiative, Agender, a pop-up department that aims to create a ‘genderless shopping experience’ within the London department store. On the website, pieces from the inaugural collection are photographed on both a male and female model. The 16 items range from T-shirts and sweatshirts to denim and Bermuda shorts - unisex basics in neutral colorways, constructed from comfortable cotton and cotton blends. “The Spanish retail powerhouse quietly introduced Ungendered, a new section in its TRF label. For example the fast-fashion brand Zara has introduced a range of gender-neutral clothing to its vast inventory. With brands such as Hood by Airand Telfar paving the way, now big fast-fashion brands are following suit.Īlways provoking with new ideas and looking into different cultures, this is a logical thing to do. One of the first industries that started to embrace gender neutrality as a whole has been the fashion industry. Here are a few key players in different areas: Fashion With Generation Y at the forefront, more and more influencers are embracing the term and the look that fits with it.
This term is a logical next step towards true equality of the sexes.
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Wikipedia doesn’t give you a full disclosure of what the term is currently developing into, but you get the idea. “ Gender neutrality (adjective form: gender-neutral), also known as gender-neutralism or the gender neutrality movement, describes the idea that policies, language, and other social institutions should avoid distinguishing roles according to people’s sex or gender, in order to avoid discrimination arising from the impression that there are social roles for which one gender is more suited than the other.”